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New South Canterbury Food & Wine Trail set to showcase the best of local tastes and talent
05 November 2010
Lovers of locally sourced good food and beverages have a treat in store with the launch on Monday 8 November of the recently developed South Canterbury Food & Wine Trail guide.
Modelled on the successful North Canterbury Food and Wine Trail, the new South Canterbury guide is part of a suite of four regional Canterbury trails, each supported by a local brochure, trail map, website and roadside signage. This exciting new Canterbury-wide project is supported by the economic development agencies in each featured district; North Canterbury, Selwyn, Mid-Canterbury and South Canterbury.
Following industry-wide consultation, seed funding for the proposal was obtained from New Zealand Trade & Enterprise by Aoraki Development Business and Tourism. The finished project is co-funded under NZTE’s Canterbury Regional Economic Development Strategy with associated support from regional food and wine producers, hospitality operators and the four district tourism organisations involved.
Aoraki Development Business and Tourism manager Katerina Tiscenko says the South Canterbury Food and Wine Trail offers significant potential to showcase what the region can offer in terms of local cuisine, produce, wine and associated visitor experience.
“The emphasis is on the best tastes South Canterbury can offer, including locally sourced natural, free range, organic and home-made produce, artisan food products and the cafes, restaurants, lodges and B&Bs that take pride in featuring these products,” she says.
“Trail members were carefully selected to enhance the overall quality of the South Canterbury visitor experience.”
Aoraki Development Business and Tourism Chief Executive Wendy Smith says the new Canterbury-wide suite of trails provides excellent local business opportunities.
“Linking South Canterbury’s best food and wine experiences on a trail guide map not only makes it easier for visitors to the district to more easily discover what we have to offer, but also enables featured trail members to cross promote each other’s products and services, “ she says.
“In many cases, the products and services are complementary and combined, make a strong proposition for visitors to spend time in South Canterbury appreciating local flavours and meeting the personalities behind them.”
Mrs Smith praised the collaborative effort that has gone in to the development of the four Canterbury Food and Wine trails and acknowledged the support received by Aoraki Development Business and Tourism from Waimate District Tourism and Destination Mount Cook Mackenzie.
The four districts involved in the Canterbury Food & Wine Trails will be responsible for collectively marketing the suite of trails nationally and also working to promote each individual trail through local channels. Marketing support will also be provided by Christchurch & Canterbury Tourism (CCT) and Tourism New Zealand (TNZ).
The South Canterbury Food and Wine Trail will be officially launched by Mayor Janie Annear on Monday 8th November at a function for trail members and those associated with the project.